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Bridge

THE BERKELEY HAAS ASIA BUSINESS CONFERENCE

hosted at
THE NASDAQ ENTREPRENEURIAL CENTER

 

tickets & transportation

conference pricing

Early Bird tickets have sold out! General admission tickets for professionals and students are available for purchase.

* General Professional - $75/person
* General Student - $45/person (requires *.edu suffix on email)
* At the Door - $80/person

Other considerations

* Unfortunately, we are unable to offer refunds or transfers
* Business casual dress code recommended

Transportation

* BART - 8-minute walk from the Montgomery St. BART station
* Parking - garages exist at 500 Howard Street, 101 Second Street, and 444 Stockton Street
* Other - multiple public transport stops are within 1/4 mile of the venue, including at Mission St. & 1st St. (0.08 miles) via Golden Gate Transit, Muni, and SamTrans

 

our speakers

We are thrilled to present a diverse, accomplished, and highly experienced group of keynotes and panelists.

keynote speakers

 
Genki Oka, SoftBank Chief Global Strategist

Genki Oka, SoftBank

Chief Global Strategist

Marvin Chow, Google Senior Marketing Director

Marvin Chow, Google

Senior Marketing Director

 

Panel #1: How do american businesses succeed in asia?

Aashi Vel, Traveling Spoon CEO & Co-Founder

Aashi Vel, Traveling Spoon

CEO & Co-Founder

Jeffrey Heller, Heller Manus Architects President  

Jeffrey Heller, Heller Manus Architects

President

 

Mubarik Imam, WhatsApp Head of Growth & Partnerships

Mubarik Imam, WhatsApp

Head of Growth & Partnerships


Panel #2: how do businesses from asia succeed in the u.s.?

Shuja Keen, The Resource Group (TRG) Holdings Managing Director

Shuja Keen, The Resource Group (TRG) Holdings

Managing Director

Lisa Q. Fetterman, Nomiku Founder & CEO

Lisa Q. Fetterman, Nomiku

Founder & CEO

Jay Eum, TransLink Capital Co-Founder & Managing Director

Jay Eum, TransLink Capital

Co-Founder & Managing Director

Yaz Iida, Rakuten USA President & Senior Executive Officer

Yaz Iida, Rakuten USA

President & Senior Executive Officer


Panel #3: Future Trends in Asia

John Britton, Woods Bagot Global Director of Projects

John Britton, Woods Bagot

Global Director of Projects

Peter Schwartz, Salesforce Senior Vice President of Strategic Planning

Peter Schwartz, Salesforce

Senior Vice President of Strategic Planning

Christina Laskowski Strategic Advisor and Management Consultant

Christina Laskowski

Strategic Advisor and Management Consultant


Moderators

Ernest Grundling, Aperian Global Co-Founder & Managing Partner

Ernest Grundling, Aperian Global

Co-Founder & Managing Partner

Jennifer Xu, SFAsia Director

Jennifer Xu, SFAsia

Director

Rebecca Fannin, Silicon Dragon & Startup Asia Author  

Rebecca Fannin, Silicon Dragon & Startup Asia

Author

 

Agenda

We have a packed agenda to carry out, including the addition of two new components:

* Case Competition Finals - the final round of an Asia-focused case competition featuring student proposals for solutions to a real problem confronted by one of our sponsors

* Career Expo - gives career-minded attendees and Asia-focused businesses and organizations an additional, structured opportunity to network

For information on the competition, career conference, or the agenda in general, please email info@berkeleybridge.org.

11:00 - 11:45 | VIP Networking, Registration & Light Lunch

11:45 - 12:00 | Welcome

12:00 - 12:30 | Opening Keynote & Discussion with Marvin Chow

12:30 - 12:45 | Break

12:45 - 1:30 | Interactive Panel w/ Q&A: How Do American Businesses Succeed in Asia?

1:30 - 1:45 | Break

1:45 - 2:00 | *NEW* Case Competition Finals

2:00 - 2:45 | Interactive Panel w/ Q&A: How Do Asian Businesses Succeed in America?

2:45 - 3:00 | Break

3:00 - 3:30 | Interactive Panel w/ Q&A: Future Trends in Asia

3:30 - 4:00 | Closing Keynote with Genki Oka

4:00 - 5:00 | *NEW* Career Expo

5:00 ~ | Networking Reception

 

Business casual dress code is recommended.

Our partners

Bridge has made it to a 16th year in large part due to the generosity of many partners. For partnership opportunities, please inquire with info@berkeleybridge.org.

2016 SPONSORS

TITLE

AMBASSADOR

neighbor

CASE COMPETITION SPONSOR

media partner

Food & beverage partners

 

Community Partners

 
 

case competition

Do you have what it takes...

  • To solve the challenges facing one of Asia's fastest growing start ups?
  • Are you excited about the intersection of technology, finance, and growth?
  • Are you a student interested in getting startup experience over one or two weekends?

Join us for the first ever Bridge Case Competition, a hackathon to solve business issues facing startups!

HOW TO GET INVOLVED...

Teams: 4 members per team
When: Sign up by Wednesday, February 17th to get involved
Where: Haas School of Business
Prize: $800, and winners will present their recommendation at the Bridge Conference

Sign up by Wednesday, February 17th 2016 to get involved!

ABOUT OUR PARTNER...

Bridge 2016 is partnering up with Xendit, one of the fastest growing, Y Combinator-backed, peer-to-peer payment apps focused on Southeast Asian countries. Work in teams of four and present to Xendit executives on February 23rd. The winning team will present at the Bridge 2016 Conference and will receive a $800 prize.

 

the fine print...

After registration, selected teams will receive the case on February 18th and will present their recommendations at the UC Berkeley Haas School of Business on February 23rd. Xendit executives will be available to answer clarifying questions online on the evening of February 18th. Final recommendations will need to be mailed in to organizers by February 23rd. Teams will have to check in by 5:30pm at UC Berkeley Haas School of Business before their presentations. Light refreshments will be available. Winners will be notified on the same day, and will present on the day of the Conference and will receive their prize from Xendit executives.

 

Our mission

UC Berkeley's Haas School of Business, hosted at the Nasdaq Entrepreneurial Center, presents Bridge, formerly the Asia Business Conference. In its 16th year, Bridge is the premier student-led conference that connects leading industry professionals, thought leaders, and students seeking greater involvement in the most dynamic region of the world.

This year's theme, Asia I/O will explore the bidirectional flow of talent, strategy, and scale, which are imperatives for incumbents and challengers looking to localize in Asia and bring ideas to the rest of the world.

All interested in participating in the continued rise of the most dynamic region in the world are welcome to attend. Join us on Friday, March 4, 2016 in San Francisco!

 

Previous Conference Sites

About Us

Our Team

 
 
George James, Co-Chair George is a second-year MBA student interested in global leadership and innovation.  Prior to Haas, George worked  in the oil and gas industry in Operations, Supply Chain Management, Import and Export Trade and Sourcing/Procurement. George is fluent in Mandarin Chinese and is working on Mongolian.

George James, Co-Chair

George is a second-year MBA student interested in global leadership and innovation.  Prior to Haas, George worked  in the oil and gas industry in Operations, Supply Chain Management, Import and Export Trade and Sourcing/Procurement. George is fluent in Mandarin Chinese and is working on Mongolian.

Krystal Hsu, Logistics Lead Krystal is a second year MBA student. She is particularly interested in leveraging her marketing and strategy skill sets in the technology industry after graduation. Prior to Haas, Krystal worked as a marketing specialist at a commercial bank for two years, and another two at KPMG as a financial advisory consultant.

Krystal Hsu, Logistics Lead

Krystal is a second year MBA student. She is particularly interested in leveraging her marketing and strategy skill sets in the technology industry after graduation. Prior to Haas, Krystal worked as a marketing specialist at a commercial bank for two years, and another two at KPMG as a financial advisory consultant.

Lu Pan, Finance Lead & Sponsorship Co-Lead Lu is a first year full-time MBA exploring further opportunities in the financial sector. At Haas, she is elected as Student Regional Representatives for APAC admission initiatives. Prior to Haas, Lu worked as a business analyst in Credit Suisse Singapore for 5 years in OTC Derivatives and Counterparty Credit Risk. She was originally from China and obtained her B.Eng Degree from National University of Singapore. 

Lu Pan, Finance Lead & Sponsorship Co-Lead

Lu is a first year full-time MBA exploring further opportunities in the financial sector. At Haas, she is elected as Student Regional Representatives for APAC admission initiatives. Prior to Haas, Lu worked as a business analyst in Credit Suisse Singapore for 5 years in OTC Derivatives and Counterparty Credit Risk. She was originally from China and obtained her B.Eng Degree from National University of Singapore. 

Gia Yim,  Partnerships Lead Gia is a first year MBA student at Haas, interested in going into product marketing in consumer tech industry. Motivated by working in a fast-moving and dynamic environment and delivering a tangible impact in the market. Prior to Haas, she worked at a Future Strategic Planning team at Paradise, an integrated resort development company in Korea. She also developed expertise in Global Marketing and Advertising at LG Electronics and DDB Korea.

Gia Yim,  Partnerships Lead

Gia is a first year MBA student at Haas, interested in going into product marketing in consumer tech industry. Motivated by working in a fast-moving and dynamic environment and delivering a tangible impact in the market. Prior to Haas, she worked at a Future Strategic Planning team at Paradise, an integrated resort development company in Korea. She also developed expertise in Global Marketing and Advertising at LG Electronics and DDB Korea.

Robert Kazmarek, Co-Chair Rob Kazmarek is a second year part-time MBA at Haas. Also at Adobe in the Facilities and Real Estate department, Rob has lived in China, Taiwan, and Japan, including a three-year expat assignment in Tokyo for Adobe. He speaks Mandarin and Japanese and is excited to push the vision that Berkeley-Haas and Bridge have to connect people and business in Asia and the West!

Robert Kazmarek, Co-Chair

Rob Kazmarek is a second year part-time MBA at Haas. Also at Adobe in the Facilities and Real Estate department, Rob has lived in China, Taiwan, and Japan, including a three-year expat assignment in Tokyo for Adobe. He speaks Mandarin and Japanese and is excited to push the vision that Berkeley-Haas and Bridge have to connect people and business in Asia and the West!

Emily Liu, Marketing Lead Emily is a second-year undergraduate student majoring in Sociology and Business Administration She is passionate about the creative and human aspects of business, and loves storytelling for brands and people alike. Her previous experience includes marketing, sales, & visual design roles at Chegg. She speaks Mandarin Chinese and Korean, and intends to study abroad in Seoul this summer.

Emily Liu, Marketing Lead

Emily is a second-year undergraduate student majoring in Sociology and Business Administration She is passionate about the creative and human aspects of business, and loves storytelling for brands and people alike. Her previous experience includes marketing, sales, & visual design roles at Chegg. She speaks Mandarin Chinese and Korean, and intends to study abroad in Seoul this summer.

Sydnie Reed, Chief Strategy Officer & Sponsorship Lead Sydnie is a second year MBA student interested in efficient clinical trial design and finding ways to achieve simultaneous approvals and access for patients globally. She interned at Genetech in Managed Care Marketing. Prior to Haas, Sydnie had 7 years of experience working in the biopharmaceutical industry in Shanghai and Tokyo. Sydnie is fluent in Japanese and Mandarin Chinese.

Sydnie Reed, Chief Strategy Officer & Sponsorship Lead

Sydnie is a second year MBA student interested in efficient clinical trial design and finding ways to achieve simultaneous approvals and access for patients globally. She interned at Genetech in Managed Care Marketing. Prior to Haas, Sydnie had 7 years of experience working in the biopharmaceutical industry in Shanghai and Tokyo. Sydnie is fluent in Japanese and Mandarin Chinese.

Jamaur is a second-year MBA student interested in global strategy and entrepreneurship.  Prior to Haas, Jamaur worked in professional services at an expert network firm and in business development at a science & technology defense contractor.  Jamaur has spent several months traveling around Southeast Asia, and recently completed a business strategy project for an ecotourism non-profit based in Cambodia.

Jamaur is a second-year MBA student interested in global strategy and entrepreneurship.  Prior to Haas, Jamaur worked in professional services at an expert network firm and in business development at a science & technology defense contractor.  Jamaur has spent several months traveling around Southeast Asia, and recently completed a business strategy project for an ecotourism non-profit based in Cambodia.

Seiya Nakagawa, Co-Chair Seiya is a second-year MBA student passionate about international business and being the bridge between Japan and the other parts of the world. Before coming to Haas, Seiya worked at The Bank of Tokyo-Mitsubishi UFJ,Ltd. for nine years in various fields including retail banking, commercial banking, product management, and specialized corporate finance. Seiya also worked at the U.S. subsidiary bank based in California for 3 years as an expatriate liaison to build a corporate strategy for the bank's U.S. operation.

Seiya Nakagawa, Co-Chair

Seiya is a second-year MBA student passionate about international business and being the bridge between Japan and the other parts of the world. Before coming to Haas, Seiya worked at The Bank of Tokyo-Mitsubishi UFJ,Ltd. for nine years in various fields including retail banking, commercial banking, product management, and specialized corporate finance. Seiya also worked at the U.S. subsidiary bank based in California for 3 years as an expatriate liaison to build a corporate strategy for the bank's U.S. operation.

Yuka Morita, Content Co-Lead Yuka is a first year MBA student. Prior to Haas, she worked as a consultant at McKinsey for healthcare and consumer products. Yuka has had experience in Japan, China, Korea, and Indonesia.

Yuka Morita, Content Co-Lead

Yuka is a first year MBA student. Prior to Haas, she worked as a consultant at McKinsey for healthcare and consumer products. Yuka has had experience in Japan, China, Korea, and Indonesia.

Charmaine Chiu, Web & Design Lead Charmaine is a third-year undergraduate student, pursuing a major in media studies. She has interned in the business development unit at the Shanghai headquarters of Bosch, and also at K1ND Beijing (an Ogilvy & Mather company) where she helped to develop innovative marketing strategies for Fortune 500 companies. Before moving to Berkeley for university, she lived in Hong Kong, Beijing, and Sydney. Charmaine is fluent in Cantonese and Mandarin.

Charmaine Chiu, Web & Design Lead

Charmaine is a third-year undergraduate student, pursuing a major in media studies. She has interned in the business development unit at the Shanghai headquarters of Bosch, and also at K1ND Beijing (an Ogilvy & Mather company) where she helped to develop innovative marketing strategies for Fortune 500 companies. Before moving to Berkeley for university, she lived in Hong Kong, Beijing, and Sydney. Charmaine is fluent in Cantonese and Mandarin.

Mehtaj Saad, Case Competition Lead Mehtaj is a first year MBA student. Prior to Haas, she worked as a banker in Bangladesh handling a portfolio of clients spanning multiple industries. She is interested in the cross-section of technology and finance and in financial disruptions that will rapidly change the lives of the under-banked population of the world.

Mehtaj Saad, Case Competition Lead

Mehtaj is a first year MBA student. Prior to Haas, she worked as a banker in Bangladesh handling a portfolio of clients spanning multiple industries. She is interested in the cross-section of technology and finance and in financial disruptions that will rapidly change the lives of the under-banked population of the world.

Ariana Alisjahbana, Content Lead Ariana is a second year MBA student focusing on the intersection of technology and development. She interned at Google's Next Billion Users initiative, where she helped develop a new product targeting emerging markets in South and Southeast Asia. Before attending Haas, Ariana worked in international development at World Resources Institute, a think tank, and founded its first Southeast Asian office.

Ariana Alisjahbana, Content Lead

Ariana is a second year MBA student focusing on the intersection of technology and development. She interned at Google's Next Billion Users initiative, where she helped develop a new product targeting emerging markets in South and Southeast Asia. Before attending Haas, Ariana worked in international development at World Resources Institute, a think tank, and founded its first Southeast Asian office.

Tumy Nguyen, Logistics Co-Lead Tumy Nguyen is originally from Ho Chi Minh city, Vietnam. Prior to Haas, she worked at a private medical school in New York city. She worked directly with the CFO and secured investment from global banks into the school's private student loan program. At Haas, she is exploring paths to connect capital markets to social impact.

Tumy Nguyen, Logistics Co-Lead

Tumy Nguyen is originally from Ho Chi Minh city, Vietnam. Prior to Haas, she worked at a private medical school in New York city. She worked directly with the CFO and secured investment from global banks into the school's private student loan program. At Haas, she is exploring paths to connect capital markets to social impact.

Asim Fayaz, Careers Lead Asim is a second year Masters of Development Practice student interested in technology-driven service delivery ideas, especially in emerging markets. He interned at Premise Data as a Product Manager building spatial analytics products. Prior to Berkeley, he founded and ran a Google-funded nonprofit startup in Lahore, Pakistan for over two years and worked as a technology consultant for the World Bank for over three years. He is a native Urdu/Hindi and Punjabi speaker, and holds a BS in Computer Science.

Asim Fayaz, Careers Lead

Asim is a second year Masters of Development Practice student interested in technology-driven service delivery ideas, especially in emerging markets. He interned at Premise Data as a Product Manager building spatial analytics products. Prior to Berkeley, he founded and ran a Google-funded nonprofit startup in Lahore, Pakistan for over two years and worked as a technology consultant for the World Bank for over three years. He is a native Urdu/Hindi and Punjabi speaker, and holds a BS in Computer Science.

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